Charisma is a magnetic presence that radiates across the room, drawing others in.
The charismatic individual may shine in public or at work, but will then relax at home or blend in when out shopping. The skill is in knowing how to switch on the charisma when you need it to conserve your energy.
It all comes down to communication, in which there are three key elements: words, tone of voice and body language.
The non-verbal elements are important for communicating feelings and attitudes, and these can be learnt in The Charisma Masterclass.